Privacy Notice

This Privacy Notice describes how your personal data is processed when you visit and use this website ("Site"). In this Privacy Notice, "we", "us" or "our" refers to Brezelbäckerei Ditsch GmbH, Robert-Bosch-Straße 44, 55129 Mainz, Germany ("Ditsch") as the operator and controller of the Site.

Collection and Use of Personal Data

Most areas of our Site do not require any form of registration. When accessing our Site, the following data is stored in log files: Your IP address, date and time of your access, browser request and general information about your operating system and browser. This usage data forms the basis for statistical, anonymous analysis in order to identify trends to further improve our Site and our offers accordingly and to enhance your experience when visiting our Site.

You may need to provide limited personal data in order to receive certain information and services from us. For example, the following services require registration:

News Subscription

You can sign up for news by email or order publications in printed form where such service is provided on the Site. Only basic personal data, such as your name, address and email address, are needed for registration.

For verification purposes, we will send you a confirmation email immediately after you have finished the registration process. During this process, we may also store your IP address and the date and time of registration. The personal data collected as part of your registration will be used for sending you our news and/or printed publications.

Our newsletters contain tracking pixels, which enable log file recording for statistical analysis of our newsletter campaigns. We may see whether and when an email was opened, and which links in the email were activated. We use Rouven Kegel, Kegelkom, Eichendorffweg 14 - 32457 Porta Westfalica, Germany and SAP (Schweiz) AG, Leugenestrasse 6, 2504 Biel, Switzerland providing us with email marketing service. We only store your email address for email marketing services.

You may opt out from receiving any, or all, of these communications from us by contacting us via or by following the unsubscribe link or instructions in any email we send you. Please note that changes may not become effective immediately.

Contact Form and Emails

You may use a contact form (where provided) in order to ask questions about us or our products and services. When using the contact form, you will be asked to provide personal data such as your name, address, email address and a message you want to deliver to us. You may also contact us by writing us directly via email where we have provided a specific email address. We may use such information to get in touch with you or to reply to your message.

Job Portal

If you are interested in working with us and would like to apply for an open job position, you may be requested to register on the website of our third party provider Umantis, Haufe-umantis AG, Unterstrasse 11, 9000 St. Gallen, Switzerland,. More information about the application process and the necessary data may be found on the "DITSCH JOB PORTAL" in the career section.


Occasionally, we conduct surveys via our Site. In addition to your opinion or feedback, you may be asked to provide personal data. The type of data collected depends on the survey; we will use the data only as indicated in the survey.


You can attend our events and subscribe online to calendar alerts sending a notification to your email address when a particular event is due, where such service is provided on the Site. You can unsubscribe from an alert at any time on the same page of the Site. Where registration is necessary, we enable it via our Site or the websites of third parties. In such case, personal data may be collected through the registration forms for events; the type of collected data depends on the event. We may forward the personal data of registered persons in connection with an event to third parties, such as, among others, hotels, sponsors, hosts, or organizers (including those accessed via the websites of third parties).

Online shop

You may be able to purchase our products or services via our Site. In such case, you will be asked to provide certain personal data. We will use your data as follows:

  • For the sale and supply of our products and services, including handling of orders (e.g. sending of order and dispatch order confirmations, delivery confirmations, delivery and invoicing);
  • In order to conduct market research; and
  • For verification of customer creditworthiness.

Media Distributors

We process contact data of media representatives, which we obtain from publicly accessible sources (e.g. imprint of a media company or PR media directories), unless the processing was expressly prohibited. In addition, we process contact data of media representatives who have already sent us a media enquiry on a specific topic. Relevant personal data are for example name, address, e-mail address and the relevant media company (e.g. the newspaper or the news portal). We use this data in our legitimate interest to include media representatives on our mailing list for media releases and to inform them of relevant news from Valora Holding AG and the Valora divisions. Affected media representatives have the right to opt-out of this processing of their personal data at any time.

Disclosure of Personal Data

We may disclose your personal data to the following recipients and for the following purposes:

  • To our service providers and Valora affiliates (see for further details), e.g. for personnel management, bookkeeping, accounting, marketing services, sales, products and services delivery, human resource services, telecommunications and IT;
  • If you expressly request us to do so;
  • If the disclosure is necessary to comply with a court order or a legal or regulatory requirement; or
  • If disclosure of such personal data is reasonably connected to the envisaged sale or other disposal of our company or company assets or parts of it.

Our service providers and Valora affiliates are contractually bound to process personal data only on our behalf and in accordance with our instructions. We also oblige them to comply with technical and organisational measures ensuring the protection and security of personal data. If a service provider or a Valora affiliate is located in a country where the applicable laws do not provide an adequate level of protection for personal data, we will ensure by appropriate means that the respective data recipients maintain such adequate level of data protection.

The third parties and Valora affiliates will only use personal data for the agreed purpose and not sell it to third parties or market it otherwise. Where applicable, your data may be processed by us or affiliated companies outside the EU or the EEA; namely, in Switzerland. The adequate level of protection results from an adequacy decision of the European Commission under Art. 45 of the GDPR for Switzerland.

Security and Confidentiality

To ensure the security and confidentiality of personal data collected online, we use data networks protected, inter alia, by industry standard firewall and password protection. In the course of handling your personal data, we take measures reasonably designed to protect such data from loss, misuse, unauthorized access, disclosure, alteration or destruction.

Social Plug-ins

Our Site may contain links to the external social networks such as Facebook or Twitter, and you may share on social networks the content of our Site.

This Site uses a safe sharing tool, which establishes a direct contact between the social networks and users only after users click on one of the respective buttons. This tool does not automatically transfer user data to the operators of such platforms. If users are logged into one or more of the social networks, the use of social buttons for Facebook, Twitter etc. will display an information window in which the user can confirm the text before it is sent. The user can share the content of this Site on social networks without their providers creating profiles of users’ surfing behavior.


We are using “Cookies” on our Webpage. Cookies are text files placed on your device to help analyze how you use our Site. After the browser session, most of the cookies we use are deleted from your device (session cookies). Other cookies remain on your device (permanent cookies) and permit its recognition at your next visit to our Site. This allows us to better serve you with tailored information and to facilitate your on-going access to, and use of, the Site. You can prevent the storage of cookies by deactivating them via your browser settings. Please note that deactivating cookies may affect your browsing experience.

Google Analytics

This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the Site analyse how users use the Site. The information generated by the cookie about your use of the Site will be transmitted to and stored by Google on servers in the United States and stored there. In case of activated IP anonymization on this Site, however, your IP address is previously truncated by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is a full IP address transmitted to a Google server in the United States and truncated there. On our behalf, Google will use this information to evaluate your use of our Site, compile reports about Site activities, and provide us with further services related to Site and Internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google. You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by our Site. In addition, you can prevent data generated by the cookie and relating to your use of our Site (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from the following link:

This Site uses Google Analytics with the extension "anonymizeIP()"; IP addresses are therefore truncated before further processing in order to rule out direct associations to persons.

Use of Google Adwords Conversion Tracking

Our Site uses the online marketing programme “Google AdWords”, including conversion tracking. Google conversion tracking is a service operated by Google Inc. (“Google”). If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have, in general, a limited validity of up to 30 days (this duration applies only for cookies, which have been set by this Site), do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our Site and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users. Processing is carried out on the basis of our justified interest in targeted marketing and analysis of the effectiveness and efficiency of this marketing.

You have the right to opt-out of this processing of your personal data at any time. You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. This may prevent you from making full use of all the functions of this Site. You will then not be included in the conversion tracking statistics. You can also deactivate personalised advertising in Google’s advertising settings. You can find an introduction to this at You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at and following the opt-out instructions. You will find more information as well as Google’s data protection declaration at:

Google has submitted itself to the Swiss/EU-US Privacy Shield.

Facebook Pixel

This Site measures conversions using visitor action pixels from Facebook Inc. ("Facebook").

This allows the behavior of Site visitors to be tracked after they click on a Facebook ad to reach the provider's website, enabling an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization, which is our legitimate interest.

The data collected is anonymous to us as the content operator of this Site and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We as the content operator of this Site have no control over how this data is used.

You can deactivate the custom audiences remarketing feature in the Ads Settings section at You will first need to log into Facebook. If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:

Your Rights

We will delete the personal data collected about you if all processing purposes have been fulfilled unless statutory retention obligations apply.

You have the right to request access to, or transfer of, the personal data we process about you, to request correction of any incorrect personal data, restriction of access to, and deletion of, personal data. Furthermore, if you believe that your rights granted by applicable data protection laws have been infringed, you may lodge a complaint with the competent data protection authority.

For questions or queries please contact our Data Privacy Officer at: E-Mail to or by mail to Brezelbäckerei Ditsch GmbH, Datenschutzbeauftragter, Robert-Bosch-Straße 44, 55129 Mainz, Germany.

Changes to this Privacy Notice

We keep our Privacy Notice under regular review and may change it at any time. Your continued use of our Site and of our products and services is deemed as your acceptance with any such changes. Changes to the Privacy Notice will be communicated appropriately.

Last update: July 2018